In this current scenario of covid19 pandemic worldwide every business suffered a lot and still suffering. Only one channel still working good & giving you best ROI in this pandemic that is Digital marketing. Know more how digital marketing will help you to grow in any situation.
1. Best Growth Path for Small business
Many startups & small businesses can’t afford more cost to grow. Comparatively you can start Digital lowest budget. You can focus on limited area with perfect audience target & geographical areas. Now day’s it’s very easy to promote online through social media. Facebook, Instagram and other many social media’s gives you easy option to promote with minimum technical knowledge & budget.
2. Higher Conversion Ratio
The businesses that are choosing for digital marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then finally purchasing the service or product. Search Engine Optimization (SEO), Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and active communication channel with the customer.
You can choose traffic to get on your website hence you are saving money from non-targeted areas or people. Your campaign can reach to selected people and geography so ultimately you get higher conversion rate
3. Establishing Brand Reputation
Reputation pushes your conversion & conversions push your business growth. Continuous communication with the consumers builds strong brand image & reputation. Cost behind per reach is comparatively very low & you get two way communications with consumers. Online Reputation management services increases your conversion by 40% .
4. Solving Consumers Problems
Digital marketing channels have two easy ways communication options so business can communicate easily with their clients & clients can easily reviews with services. Now days Online chats & social media’s can play major role in conversions. Customer can ask queries, give suggestions and hence take the association with you on a positive level.
5. Engagement with Mobile Customers
More than 70% traffic comes through mobile after Google mobile-first update nearly almost all the websites these days are made in a manner that they are easily viewable on the mobile (Mobile Responsive)as well. Almost all consumers have access to a Mobile/smartphone and most of them even look for products & services on the phone.
6. Expansion of Faith in Your Brand
The existence of your brand and service on multiple online platforms gives the option to clients to rate your services as per their level of experience. A good review left by a satisfied consumer causes the new ones to immediately convert. Positive reviews builds brand image & push traffic in to lead.
7. Better ROI for your Investment
Comparatively with the low investment perfect targeting we can get more returns on our investment (ROI). Using Google analytics helps the business owners know whether your website is providing optimal ROI. Analytics givens your idea about audience, Locations, Page viewed, Traffic flow, Traffic source etc. you can easily take respective actions to improve your ROI.
8. Digital marketing is Cost-Effective
A small business needs to save up on their resources before it finally goes into the profit zone and starts making profits. Digital marketing gives you the possibility to reach out to many customers at the same time and that too within your budget. You can plan your digital marketing strategy such that you only use modes that lie in your budget. Per person reach cost is comparatively low & accountable in digital media.
9. Potential to Earn Higher Revenues
Since the amount of budget invested is less and the ROI is more the scope to make money is much higher. As per a study digital marketing services is having highest ROI. Optimization can gives you more than your expectations. Many businesses are still getting huge business without paying any media. Once you reach optimization level then world will be your market place.
10. Calculable Form of Marketing
It is very difficult to track record of success from traditional marketing but with the use of digital marketing strategies, every step of success is measurable. Digital Marketing works in real-time as it shows the live phases of each and every moment that has been used. Through this, you may choose the best strategies that show the best results. After that, you can easily make changes in your campaigns to achieve good success. Each action on digital media recorded and that’s the key to get of right improvement.
11. Expanding Audience Reach
The most important benefits of digital marketing are reaching your audience to the optimum level. Under traditional marketing, you are being bounded/trapped by the scope and size of your audience and print media limits you to certain places and markets. All traditional medias having many limitations.
12. Easy Adapting of Strategies
One more major advantage of online marketing is that they are very easy to understand. You can easily understand through the result of strategies which one is working and which one is not. Strategies that are implemented in online marketing gives you results on a real-time basis worldwide
For example, if you want to promote your web page then you can simply share your web page on various social media platforms. With the help of other content marketing strategies, you can increase your engagement with your audience very soon and very accurate.
13. Immediate start with small budget
Every business has a budget problem therefore many businesses didn’t promote themselves. But Digital marketing gives you another benefit of promoting your business immediately with minimum resources & with very small budget. Many social media offers promotions from Rs.40/-onward. Digital marketing benefits small businesses on a large scale with a small budget.
14. Go beyond your Boundaries
Using digital marketing for the promotion of your business is very distinctive in nature. You need to come out of your comfort zone and need to put some efforts in digital marketing strategies. Digital Marketing benefits you only if you are taking an active part in digital marketing consistently then only you will get benefit if it. The role of digital marketing is very fast as it includes SEO, SMO, SME, and various other digital marketing services.