Top SEO Services in India for Business Growth

Top SEO Services in India for Business Growth

Short tail keywords vs. Long-tail keywords

Short tail keywords vs. Long-tail keywords in Search Engine Optimization (SEO)- Comparative Analysis

Many SEO professionals are still confused about which type of keywords will work better. Many go for short-tail keywords because of search volume but at a certain point if you cross-check the conversion rate not that much satisfactory. What is actually missing? Sharing some details comparative analysis for all types of keywords in SEO strategy. 1.Volume Short Tail Keywords Long-Tail Keywords   Short tail keywords have huge search volume so we feel that we can get good leads but that does not happen on the ground level. Because many people are searching with these short-tail keywords like students, researchers, etc actually their purpose is totally different from our expectation. This type of person increases organic search only.   Normally below than three words considered  as short-tail keywords   Example- 1. female dentist 2. Innova self-drive car     Long-tail keywords have comparatively low search volume. Many people searching for every detail. Probably they are most genuinely looking for any product or services.  Study shows the traffic come through long-tail keywords stay’s more on time & lead conversion rate is higher than short-tail keywords.   Normally more than three words considered  as long-tail keywords     Example- 1. Best female dentist in Deccan Pune 2. Innova self-drive car on rent in Shivajinagar Pune     2. Competition Short Tail Keywords Long-Tail Keywords   Short tail keywords have huge competition. Because below than three words like Pizza, car, Phone is having huge traffic these words can’t specify further details     Long-tail keywords have comparatively Low competition because the user specifies all details like pizza shop near me, Used car showroom near me, best phone showroom near in Pune   3. Cost Short Tail Keywords Long-Tail Keywords   Comparatively higher cost than long-tail keywords due to high competition &high  keyword search volume   Example- 1. female dentist  – Bid cost in google ads Rs. 90 above for 1st-page – optimization timeframe more than 180 days 2. Innova self-drive car -Bid cost in google ads Rs. 110 above for 1st page (CPC- Cost per click)-Optimization timeframe more  than 180 days (Approx)       Comparatively low cost than short-tail keywords due to low competition & low keyword search volume Example- 1. Best female dentist in Deccan Pune– Bid cost in google ads Rs. 7 above for 1st page. (CPC- Cost per click)-Optimization timeframe more  than 45 to 60 days 2. Innova self-drive car on rent in Shivajinagar Pune -Bid cost in google ads Rs. 10 above for 1st-page -optimization timeframe more  than 45+ days (Approx) 4. Conversion Rate Short Tail Keywords Long-Tail Keywords   Comparatively low conversion rate due to the above mentioned points. Many traffic just visiting for various purposes. They can’t be customer’s Example- – female dentist  –Innova self-drive car     Comparatively low  cost than short-tail keywords due to low  competition & low keyword  search volume Example- – Best female dentist in Deccan Pune – Innova self-drive car on rent in Shivajinagar Pune   

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Hemworld digital Marketing

Why You Really Need a Digital Marketing Services for Business Growth

In this current scenario of covid19 pandemic worldwide every business suffered a lot and still suffering. Only one channel still working good & giving you best ROI in this pandemic that is Digital marketing. Know more how digital marketing will help you to grow in any situation. 1. Best Growth Path for Small business Many startups & small businesses can’t afford more cost to grow. Comparatively you can start Digital lowest budget. You can focus on limited area with perfect audience target & geographical areas. Now day’s it’s very easy to promote online through social media. Facebook, Instagram and other many social media’s gives you easy option to promote with minimum technical knowledge & budget. 2. Higher Conversion Ratio The businesses that are choosing for digital marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then finally purchasing the service or product. Search Engine Optimization (SEO), Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and active communication channel with the customer.  You can choose traffic to get on your website hence you are saving money from non-targeted areas or people. Your campaign can reach to selected people and geography so ultimately you get higher conversion rate 3. Establishing Brand Reputation Reputation pushes your conversion & conversions push your business growth. Continuous communication with the consumers builds strong brand image & reputation. Cost behind per reach is comparatively very low & you get two way communications with consumers. Online Reputation management services increases your conversion by 40% . 4. Solving Consumers Problems Digital marketing channels have two easy ways communication options so business can communicate easily with their clients & clients can easily reviews with services. Now days Online chats & social media’s can play major role in conversions. Customer can ask queries, give suggestions and hence take the association with you on a positive level. 5. Engagement with Mobile Customers More than 70% traffic comes through mobile after Google mobile-first update nearly almost all the websites these days are made in a manner that they are easily viewable on the mobile (Mobile Responsive)as well. Almost all consumers have access to a Mobile/smartphone and most of them even look for products & services on the phone. 6. Expansion of Faith in Your Brand The existence of your brand and service on multiple online platforms gives the option to clients to rate your services as per their level of experience. A good review left by a satisfied consumer causes the new ones to immediately convert. Positive reviews builds brand image & push traffic in to lead. 7. Better ROI for your Investment Comparatively with the low investment perfect targeting we can get more returns on our investment (ROI). Using Google analytics helps the business owners know whether your website is providing optimal ROI.  Analytics givens your idea about audience, Locations, Page viewed, Traffic flow, Traffic source etc. you can easily take respective actions to improve your ROI. 8. Digital marketing is Cost-Effective A small business needs to save up on their resources before it finally goes into the profit zone and starts making profits. Digital marketing gives you the possibility to reach out to many customers at the same time and that too within your budget. You can plan your digital marketing strategy such that you only use modes that lie in your budget. Per person reach cost is comparatively low & accountable in digital media. 9. Potential to Earn Higher Revenues Since the amount of budget invested is less and the ROI is more the scope to make money is much higher. As per a study digital marketing services is having highest ROI. Optimization can gives you more than your expectations. Many businesses are still getting huge business without paying any media. Once you reach optimization level then world will be your market place. 10. Calculable Form of Marketing It is very difficult to track record of success from traditional marketing but with the use of digital marketing strategies, every step of success is measurable. Digital Marketing works in real-time as it shows the live phases of each and every moment that has been used. Through this, you may choose the best strategies that show the best results. After that, you can easily make changes in your campaigns to achieve good success. Each action on digital media recorded and that’s the key to get of right improvement. 11. Expanding Audience Reach The most important benefits of digital marketing are reaching your audience to the optimum level. Under traditional marketing, you are being bounded/trapped by the scope and size of your audience and print media limits you to certain places and markets. All traditional medias having many limitations. 12. Easy Adapting of Strategies One more major advantage of online marketing is that they are very easy to understand. You can easily understand through the result of strategies which one is working and which one is not. Strategies that are implemented in online marketing gives you results on a real-time basis worldwide For example, if you want to promote your web page then you can simply share your web page on various social media platforms. With the help of other content marketing strategies, you can increase your engagement with your audience very soon and very accurate. 13. Immediate start with small budget Every business has a budget problem therefore many businesses didn’t promote themselves. But Digital marketing gives you another benefit of promoting your business immediately with minimum resources & with very small budget. Many social media offers promotions from Rs.40/-onward. Digital marketing benefits small businesses on a large scale with a small budget. 14. Go beyond your Boundaries Using digital marketing for the promotion of your business is very distinctive in nature. You need to come out of your comfort zone and need to put some efforts in digital

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