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Short tail keywords vs. Long-tail keywords

Short tail keywords vs. Long-tail keywords in Search Engine Optimization (SEO)- Comparative Analysis

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Many SEO professionals are still confused about which type of keywords will work better. Many go for short-tail keywords because of search volume but at a certain point if you cross-check the conversion rate not that much satisfactory. What is actually missing? Sharing some details comparative analysis for all types of keywords in SEO strategy. 1.Volume Short Tail Keywords Long-Tail Keywords   Short tail keywords have huge search volume so we feel that we can get good leads but that does not happen on the ground level. Because many people are searching with these short-tail keywords like students, researchers, etc actually their purpose is totally different from our expectation. This type of person increases organic search only.   Normally below than three words considered  as short-tail keywords   Example- 1. female dentist 2. Innova self-drive car     Long-tail keywords have comparatively low search volume. Many people searching for every detail. Probably they are most genuinely looking for any product or services.  Study shows the traffic come through long-tail keywords stay’s more on time & lead conversion rate is higher than short-tail keywords.   Normally more than three words considered  as long-tail keywords     Example- 1. Best female dentist in Deccan Pune 2. Innova self-drive car on rent in Shivajinagar Pune     2. Competition Short Tail Keywords Long-Tail Keywords   Short tail keywords have huge competition. Because below than three words like Pizza, car, Phone is having huge traffic these words can’t specify further details     Long-tail keywords have comparatively Low competition because the user specifies all details like pizza shop near me, Used car showroom near me, best phone showroom near in Pune   3. Cost Short Tail Keywords Long-Tail Keywords   Comparatively higher cost than long-tail keywords due to high competition &high  keyword search volume   Example- 1. female dentist  – Bid cost in google ads Rs. 90 above for 1st-page – optimization timeframe more than 180 days 2. Innova self-drive car -Bid cost in google ads Rs. 110 above for 1st page (CPC- Cost per click)-Optimization timeframe more  than 180 days (Approx)       Comparatively low cost than short-tail keywords due to low competition & low keyword search volume Example- 1. Best female dentist in Deccan Pune– Bid cost in google ads Rs. 7 above for 1st page. (CPC- Cost per click)-Optimization timeframe more  than 45 to 60 days 2. Innova self-drive car on rent in Shivajinagar Pune -Bid cost in google ads Rs. 10 above for 1st-page -optimization timeframe more  than 45+ days (Approx) 4. Conversion Rate Short Tail Keywords Long-Tail Keywords   Comparatively low conversion rate due to the above mentioned points. Many traffic just visiting for various purposes. They can’t be customer’s Example- – female dentist  –Innova self-drive car     Comparatively low  cost than short-tail keywords due to low  competition & low keyword  search volume Example- – Best female dentist in Deccan Pune – Innova self-drive car on rent in Shivajinagar Pune   

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digital marketing pune

Powerful Ways to Market Your Business in a Limited Budget

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Digital is powerful while being economical The success of any business is dependent not just on the business model and market conditions but also on how you do the marketing of your business. There are a plethora of examples in the market where a company has failed to get traction despite having a very strong concept. Two primary reasons for the same are either lack of funds for marketing (or) investing the funds in wrong marketing channels. Usually, the former one is a bigger problem for most of the start-ups. Though in the earlier times it was very difficult to conduct marketing activities on lower budgets, the evolution of the internet has made things much easier now. Digital channels are the most powerful ones which allows a person to market his business in budgets as low as 100 rupees. You reach out to a limited audience but the things start happening and you are able to generate awareness and get the initial set of customers. Digital helps in making decisions on what have worked for you Going digital further helps you measure the complete customer funnel from lead generation to on-boarding to finally converting to sales and thus you can calculate the ROI for each channel and make informed decisions on which channels have worked the best for you. And yes, there are various tools available in the market to help with the data capturing and analytics part of it. So, if you have a limited budget in hand and still want to get the balls rolling, then going digital (aided with the best analytics tool) is the answer for you. Relook at your old marketing strategy of advertising in a newspaper and expecting people to respond. Today, that strategy is like shooting darts in the dark and hoping something will stick. Presently, when resources are short and you need to ensure more value for the money you invest, the first thing you should know is – your customer acquisition cost. This includes the costs to acquire a customer which should be significantly greater than your lifetime customer value, how much does he add to the budget top line and bottom line and so, according to your calculation which should be clearly defined, you can understand how much are you willing to pay for a customer acquisition.Considering this,you can use tools like Google AdWords, Facebook, Social Media Marketing, SEO and Content Marketing, to get to where your customer is. So, when your customer is trying to search for products or services which you offer, you should be highly visible. If you’re a local business, try and understand your customers’ movements and preferences to convert them at a cost effective price. Know your growth strategies. Free Consultation +9109850754420

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Digital marketing c

An Impeccable Growth of Every Business is Ensured at Hemworld

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With the advancement in the internet world,stiff competition has built up among companies. If you are a company or brand that is looking forward to marking a high position in the search engines, then our result-driven digital marketing company can be your right destination. Hemworld has been marked as the best Digital Marketing Company in Indiaoffering all digital marketing services under one roof. We make use of growth hacking strategiesthat can facilitate a strong connection between your target audience and your brand. Being one of the best Digital Marketing Companies in Pune, we do not leave any stone unturned in delivering the best services to you.We have completed our 9 successful years and still counting with the support of our expert resources available. Hemworld producesonlyresult-oriented marketing strategies that guarantee ROI for your business. If you are a start-up, then we are masters to ensure a successful growth rate for your business with the use of our start-up launching strategies. Before we move forward to tell you about our excellent digital marketing services, we want you to become aware of the fact that no Digital Marketing Agency in Pune can serve in the way Hemworld does. We understand business and customer relationship and know how to put them together. The expert and dedicated team at Hemworld do as required with the use of high-end technology and resources. Put your trust in us once and let your business flaunt around the globe. Have a look at our Digital Marketing Services through which we make the growth of business possible: SEO Services Finding the right company among the best SEO companies in Pune can be a strenuous task.But if you have chosen Hemworld, then there is no need to explore more. We offer the best SEO services in Punethat leads to only successful results. PPC Services We frame campaigns that convert thetarget audience into your potential customers. Our PPC expertsinitiate a well-research and analysis of the business and then lead to the management and optimisation of the Pay Per Click campaign. SMM Services Looking for a reliable company that can manage social media accounts of your business? Hemworld is your answer!We are one of the top advertising agencies in Pune offering SMM Services making it no longer a luxury to get. Lead Generation Hemworld offers exclusive Lead Generation Services in Pune. We produce genuine and positive leads for our clientsthat lead to bringing more business for them.We adopt only result-driven strategies that lead to business enhancement. ORM We destroy negativity and ensure a positive online reputation for business. Our Online Reputation Management services aim to build and maintaina good business image and eliminate the power of negative results and coverage. Web Designing We deliver the necessity of every business– A website, along with the use of designs suiting to the needs and requirements of a company. We have expert web designers who have gained specialisation in this prospect. We value our clients, and so do their projects. We do not make compromises while doing for work for our clients. Taking each project as a challenge and finishing before the deadline is our forte. Connect with Hemworld now!

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