Pay Per Click (PPC) is a pricing model that guarantees that your website will appear in list of results for a search queries that have been specified by you. You website's ranking is determined on the basis of what you pay. The highest bidder gets the highest ranking.
PPC is essentially a method of advertising your website on search engine results (in the sponsored result listing) where advertisers bid against each other to be the top search result on particular keywords or keyword phrases. For e.g. you have a website that offers computer items and peripherals and you want it to appear in the sponsored results of 'Overture', you can simply create an account and place appropriate bid for your website. If you ever make a keyword query on prominent search engines, you will find ad boxes or sponsored links on top or on the right side of the actual results.
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