New Product Launch

Entity Marketing Consulting helps you research, plan, develop, position and launch new products. Develop sales revenue, market share and profitability objectives. Entity writes your product rollout plan and can project manage any phase of the launch.

. Reduces uncertainty inherent in launching new products
. Coordinates the on-time delivery of services from vendors and staff
. Your staff can continue managing the normal operations

Capabilities

Entity is expert in all stages of the launch cycle. Is your firm interested in launching the next generation of an existing product line or expanding sales of an existing product to a new market? Entity can help you define the users' needs, interpret market research and direct product development teams. Working with in-house teams and outside vendors, Entity develops the product positioning, advertising, publicity and other communications to reach your audience.

Product Development

Entity is experienced working with product development teams, coordinating the efforts of designers and engineers to translate user requirements into actual products.

Positioning

Launch the right product with the right message. Entity develops positioning and develops a clear message targeted at each market segment or audience. Entity helps you decide the right mix of advertising, publicity, packaging, promotion, sales training and ensures that your message is heard. How each new product or service influences the positioning of your firm is an important first consideration.

Project Management

Timing the launch and coordinating all the schedules for development and communication maximizes impact and profitability. Entity can devise the product roll out schedule, recommend vendors from its extensive list of affiliates or work with your agencies and staff and manage the on-time delivery of any plan element.